There is no denial in the fact that the world in which we are currently living has gone through a vast phase of evolution and all the things that we are witnessing and experiencing now are a result of many years of improvement, additions, and developments. Well, we can say the same things about the digital platform as well which has become a part of our daily life. We have become so dependent on the internet that we can’t even imagine living a single day without it. But do you think that you are the only one benefiting from the internet? There are many firms out there that are making the most of the internet.
If you will start analyzing the firms around you then you will realize that almost all of them are present on the digital platform in one way or another. Some are present on the digital platform just with a Facebook page while others are present on the internet with a website. Well, it doesn’t matter how you are present on the digital platform or which type of digital marketing strategy you are using, the one thing that you will have to focus on will be the type of content that you will be using.
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It doesn’t matter how good your product is or how good your website is or how good your customer support team is, if you will not have a good content strategy then you will never get expected results from your efforts. This is one of the main reasons why so many businesses out there focus so much on their content strategy. This is one of the main reasons why content is called the king of the internet. But do you think that writing just the right content is enough to make the most of your digital presence?
Well, writing good content is just a part of your content strategy as the internet is full of similar types of content. You will be surprised to know that Google is able to show only 10% of the websites available on the internet and you can now analyze how difficult it is to put your content on the top of the search result. Even with quality, unique, and well written content, making it available for the users is the main motive. If quality content will go unnoticed then it will be of no use.
This is one of the main reasons why so many firms work so hard on the quality of their content along with its availability and distribution. If you are out of tips for making your content more available then you have come to the right place. In this blog post, we are going to discuss the top 7 tips that you can use in the year 2021 for making your content easily available.
Use content syndication
When you will start looking for different ways of improving the availability of your content then you will stumble upon many options but one of the best ways to boost the availability of content without putting in much effort will be through content syndication. There are many people out there who consider content syndication as a trap but that is not the case. You must understand that in the modern era, there are many people trying to push their content on the top, and in such conditions content syndication will prove to be highly efficient.
Content syndication is basically re-publishing a piece of content to a third-party website and it is one of the most effective ways of improving the availability of your content. All that you will need to do is to use the already published articles on your website to re-publish them on a third party website.
Now, many people will start saying that this type of practice will be considered spam by Google and it will fall under the case of plagiarism but that is not the case. There are many ways through which you can stay away from the trap of plagiarism and still harness the benefits of publishing on a third party website.
You can re-publish infographics, articles, blogs, videos and all the other forms of content that have already been published on your website. But you will need to be really careful about the type of websites you will be choosing for content syndication.
Paid social promotion
If you are present on the digital platform then there are maximum chances that you must be using the power of social media since being present on the digital platform and not using the social media platform is like having a big customer base and not offering the right product.
But if you have been using the social media platform for free in order to promote your content then one of the first things that you will need to do is to assign a budget for paid social promotion. You must understand that every firm out there is using the power of paid social promotion in order to boost the availability of their content.
Paid social promotion is not only an effective way to boost the availability of your content but it is highly economical as well. If you will use Facebook for paid social promotion then you will have the options of segmenting the people you will be targeting on the basis of their gender, interest, age group and even location. This allows you to make the most of your money since your ad will be shown to only those people who have higher chances of converting instead of mass targeting in the case of TV.
Targeted sharing
There is no denial in the fact that there used to be a time when Facebook was the giant marketing platform for B2C but after Facebook went for the update of its algorithm, it has limited organic reach to the business posts only. This has heavily affected how firms used Facebook and this is why you will need to start using the power of targeted sharing in order to improve the availability of your content. It might sound like a simple process but one of the main things that you need to understand here is it’s highly effective. All that you will need to do in targeted sharing is to tag people in your post with the hope that the people that you have tagged in the post will share it.
There are many ways of targeted sharing like you can simply add people in the snippet so that they will be tagged and in addition to this, you can also link sources featured in the article directly in the snippet. Along with this, you will have another option and that will be to directly engage industry peers. This will allow you to find people in your niche and all these people will be close to your geography.
Start using videos on social media
There is no denial in the fact that the internet is proving to be a great way to share your thoughts and views but the modern day internet has become so flexible that anyone can upload any type of content on the digital platform. This is why you will have to make sure that your content is not only unique, enticing, and engaging but different from others as well. This is where you can include videos in your content and make the most of your content.
It’s true that there are many different types of content out there that is being shared, viewed, and uploaded but videos are surely becoming the king of the content and you will be surprised to know that most of the people search for videos before visiting a store. Even if you will use a video on your landing page, it will surely boost your conversion rate and this is what you will have to focus on in order to make the most of your content. If you will consider social media, then it’s completely true that videos are surpassing the written content in terms of popularity and usage and this is why you will have to focus on using videos in your content in the best possible way.
Influencer marketing
If you will keep publishing content on your own official website then you will be limiting the number of viewers since there will always be a limited number of people who will be visiting your website. This is why you will have to start using the power of influencer marketing and make the most of it. You need to understand that influencer marketing is one of the most underrated marketing techniques in most of the industries.
When you will start using influencer marketing then the influencer will start sharing your content to a completely new audience and this will widen your target market. The most difficult part of this process will be finding the right influencers and then getting in touch with them to publish your content. If you will get through this process then you will be able to boost the efficiency of your content in many different ways.
Even if your content will not be that good, the loyal base of the influencer will always be ready to read whatever they will share and this is what will act as a plus point for you in many different ways.
Link building
If you will start looking for the ranking factors used by Google then you will find that link building ranks among the top three ranking factors that are used by Google. If you improvise the organic backlink signals then there are maximum chances you will be able to boost the reach of your content. But if you are planning to promote a specific type of webpage then you will need to use an ideal strategy for better link building otherwise it can prove to be a disaster for you as well.
Well, there are many different ways of link building but one of the most effective ways will be through guest posting. Guest posting might sound like an old-school strategy but you can’t deny the fact that guest posting is still effective in the modern era.
You will have to go through a list of websites that have almost a similar audience as yours and then you will need to customize or write your content according to the guidelines mentioned in the guest posting website. But make sure that you include the link back to your website in the middle of the content as links in the middle of the content have more chances of being clicked.
Email marketing
There is no denial in the fact that modern day firms have started using different types of platforms for communication but still, even in the modern era, email is one of the most professional and used mediums of communication. This is why old-school marketing methods like email marketing are still proving to be highly effective and efficient.
If you have made an email list by collecting the information about the people who visit your website then you can use this list for sending personalized emails to the people. But you will have to be sure about the type of emails you will be sent to the recipients since you will have to make sure that your email doesn’t go unnoticed and ends up in the trash section of the email.
Make sure to personalize the emails that you will be sent to your recipients as when you will be sharing information with your recipients, be sure that they will be receiving thousands of emails on a daily basis and this is where you will have to stand out from the crowd.
These were the top 7 tips that you can use in order to boost the availability of your content. Use the tips according to your firm, your strategy, and the quality of your current content team. This is what you will have to focus on while boosting the performance of your content.
Author Bio
Saurabh Gupta is currently working as a senior content writer at MyQBHost, a QuickBooks cloud hosting and the two things which matter the most to him is technology and writing. Cloud computing, Artificial intelligence and cybersecurity is what he loves the most.
